The idea of a woman travelling on a solo fun trip, leaving her family and children at home, is still a difficult step for many.
While most people avoid watching advertisements, (especially cooking oils that show women as slaves to the kitchen), this refreshingly powerful ad for Riso Rice.
Start your work week with this video conceptualised by Underdog in collaboration with Voice of Ram (director Ram Subramanian) for Riso Ricebran Oil.
What are the odds that you see an Indian woman with a backpack traversing the beautiful landscapes of Europe, all alone? No,
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